When this question was asked at a local Auckland Business group meeting last week it drew surprising results. Kitchen renovator Rosemary Mahoney asked the group “Which two things do you look for when making a purchasing decision. Price, quality or service?” While price is often one of the first things people ask about, given the choice, fifteen out of sixteen people chose quality and service as being more important.
Most people it seems, would prefer to pay a little more to be able to enjoy and be confident in the product they have chosen. How about you? Sir Winston Churchill said of his own choices, “I don’t want much in life. But what I do want, I want the best.”
Rolls Royce cars were for a long time known as ‘the best’. Its engines were meticulously engineered and tested. Famous marketer David Ogilvy was commissioned to advertise the car and devoted three weeks into studying how the cars were made. Ogilvy talked to the engineers, the customers, he test drove them and finally came up with the infamous and memorable headline; ‘At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock’.
Far more important than any car, is your own priceless body. The most valuable action you can take to maximize your life, your health and longevity right now is to eat healthily and exercise daily. Aim to instill these values into your own life. Isn’t your body far more important than any Rolls Royce? Demand a quality effort from yourself. And you will never regret it.
